Sunbury Broadcasting Corp. President and CEO Roger S. Haddon said support for the fund is critical to meeting the needs of financially struggling neighbors during the upcoming Christmas season.

“This Christmas season is like no other in recent memory in terms of need,” Haddon said. “During the holidays is when financial hardship is most painful. We will work to ensure that those who are most in need will be served by the benevolence and generosity of this community.”

Steven Barth, senior vice president of Susquehanna Bank, said: “For the past 21 years, the generous people of the Susquehanna Valley have been giving families in need hope during the holiday season. With the current economic conditions, your help is more important than ever.”

Donations big and small are encouraged, Bartholomew said.

“Some folks can afford to make a very generous donation, and if you can, that would be greatly appreciated,” he said. “For the rest of us, if we all make a smaller donation, this will help us make a large difference in the lives of our neighbors. Thank you for your support.”

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