The Daily Item, Sunbury, PA


January 4, 2014

Council may sign off on billboards

Shamokin Dam digital ads vote set for Monday

SHAMOKIN DAM — SHAMOKIN DAM — Electronic billboards may soon dot the Golden Strip in this small borough.

Shamokin Dam Borough Council will vote Monday night on a proposed ordinance allowing signs and billboards up to 250 square feet in the municipality.

The issue arose after representatives from Lamar Advertising, a national company with offices in Williamsport and Harrisburg, submitted plans to the borough zoning board for digital billboards in four locations.

The borough’s ordinance allows only for signs to be posted on property advertising an existing business located on the site, borough Manager Ed Hovenstine said.

The proposed ordinance would allow for a total of about six signs up to 35 feet high. Sexually oriented material, flashing, scrolling, animated text and video are prohibited, but the advertisement may be for a business in a separate location.

Borough Council member David Herbert said there was concern the billboards would clutter the skyline and distract motorists traveling through the often congested area on the Golden Strip.

“Safety was a concern and we also wanted to preserve the residential area so signs wouldn’t be on top of homes,” he said.

Herbert said because the borough is bound by state law to allow for advertising on Routes 11-15, “We had to do something.”

He hopes that by limiting the size of billboards and spacing them properly, everyone will be satisfied.

Hovenstine said the borough has not yet established a fee for advertising space.

Borough Council will meet at 7 p.m. Monday.

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