The Daily Item, Sunbury, PA


March 4, 2013

Sunbury Broadcasting chairwoman remembered as strong, quiet

— NORTHUMBERLAND — The chairwoman of Sunbury Broadcasting Corp. and matriarch of one of the Valley’s most prominent families in communications died Sunday.

Lois W. Haddon, 87, died in Nottingham Village, Northumberland. She was born Dec. 13, 1925, in Sunbury and married Roger Haddon Sr. in 1948.

Lois and Roger Sr. began dating when they were 15, having grown up in the same neighborhood, said their son, Roger Haddon Jr.

“To her dying day, my mother could tell you the date, March 19, 1941, and the movie, ‘How Green Was My Valley,’” he said. “I don’t think either one of them ever seriously considered anyone else.”

The Haddon family has owned Sunbury Broadcasting since 1933, making it the oldest family-owned radio company in Pennsylvania, according to her obituary. Roger Jr. is president and chief executive officer.

Following her husband’s death in 2004, Lois Haddon served as board chairwoman of the corporation, which operates five radio stations in the Valley.

Her father-in-law, Harry Sr., was a part-owner of The Daily Item for years, having founded the Sunbury Item in 1937, said Roger Jr.

Lois Haddon was a nurse by trade, beginning her career at Geisinger in Danville, according to her obituary. She would later work in the Northumberland office of Dr. John Deardorff.

She was a “strong, but quiet, leader,” who always spoke her mind, her son said.

“(She was) always letting you know what she thought, then providing strong but quiet support, delighting more in the accomplishment of others,” he said.

Despite her professional success, Lois Haddon was most proud of her family, Roger Jr. said.

“She was a mom first, very devoted to her children and grandchildren,” he said.

Lois Haddon was a skilled bridge-player and loved flowers and gardening, according to her obituary. She belonged to various bridge clubs and the Susquehanna Valley Garden Club and was an avid Phillies fan.

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