Flay said he is not surprised it failed because Hasbro was trying to appeal to boys in a stereotypical way. Instead, he urged the toymaker to think about widening the market for the Easy-Bake.
"Why not actually create something that everybody knows the name, but also it comes in different colors so that boys, girls, doesn't matter, they can pick what color they want and it will make them a little more comfortable to buy it?" he said.
In the meantime, he said, Gavyn's family should buy him an Easy-Bake Oven anyway.
"Absolutely. If that's what he wants, why not get it for him? I mean, who cares what color it is?" he said.