The Daily Item, Sunbury, PA

Politics

April 11, 2013

Republican rebranding goes off-message

WASHINGTON — Republican Party Chairman Reince Priebus has less than 19 months before his next major test, the 2014 elections, to turn around a party with a tarnished brand, skeptical consumers, revenue challenges and internal divisions.

"Their brand is frozen back in time, and today's voters are not buying it," said Karen Post, an author on rebranding who calls herself a "moderate" Republican. "Consumers have changed. Parties that win reflect contemporary values."

Priebus will conclude two days of meetings Friday in Los Angeles with the equivalent of his sales team — members of the Republican National Committee — for the first time since releasing a report highly critical of the party and its 2012 election efforts. He must convince them to live by the report's recommendations — something that has already proved difficult.

The party's "Growth and Opportunity Project" report, released March 18, called for a more inclusive tone when dealing with those who disagree with the Republican platform on abortion rights and same-sex marriage. Yet, since the report's distribution, two RNC members and a Republican member of Congress have triggered controversies because of rhetoric that didn't follow that recommendation.

Dave Agema, a Michigan RNC member, suggested that being gay is an unhealthy lifestyle as part of his posting on Facebook of another man's article that called homosexuality "filthy." Agema defended the posting as useful at a time that the Supreme Court is considering same-sex marriage cases, a position that has prompted calls for his resignation from some Michigan Republicans and critical statements from others.

"Our party remains in support of traditional marriage but that should never be allowed nor confused with any form of hate or discrimination toward anyone," Michigan Republican Party Chairman Bobby Schostak said in a statement.

Text Only
Politics
  • With 1 week to go, Sanford subject of attacks

    CHARLESTON, S.C. — Former South Carolina Gov. Mark Sanford can’t seem to escape attacks on the extramarital affair that derailed his political career, which he hopes to revive in a special congressional election that is now a week away.

    May 1, 2013

  • Bombing shifts Mass. Senate race before primaries

    BOSTON — Even before the explosions, polling suggested that Massachusetts voters weren’t excited about the looming special election to replace former U.S. Sen. John Kerry.

    April 28, 2013

  • In a first, black voter turnout rate passes whites

    WASHINGTON — America’s blacks voted at a higher rate than other minority groups in 2012 and by most measures surpassed the white turnout for the first time, reflecting a deeply polarized presidential election in which blacks strongly supported Barack Obama while many whites stayed home.

    April 28, 2013

  • Senate Democrats put off vote on Labor nominee

    WASHINGTON — Senate Democrats have delayed a confirmation vote on Labor Secretary-nominee Thomas Perez after Republicans threatened to use a separate hearing to criticize his handling of a whistleblower case.

    April 24, 2013

  • Sen. Baucus' decision to retire sets stage for majorlegislative changes

     Sen. Max Baucus, D-Mont., one of the most influential congressional figures of his era, announced his intention Tuesday to retire, a move that could produce sweeping changes in the political and legislative landscape over the next two years.

    April 24, 2013

  • Senate friendship born of tragedy beat partisanship

    These days, most dispatches from Washington focus on petty partisanship, posturing, impasses and a political culture that rewards confrontation.

    April 22, 2013

  • Rubio rising

    If Marco Rubio helps pass comprehensive immigration reform, he will have accomplished more as a senator than Barack Obama did.

    April 22, 2013

  • Gun Bill's Failure May Help Immigration Legislation

    WASHINGTON — Here's an odd political reality: The collapse of the gun bill in the Senate last week may well make the passage of immigration reform legislation slightly easier.

    April 21, 2013

  • Senate Planning Vote on Internet Sales Tax

    WASHINGTON — The days of tax-free online shopping could finally be numbered.

    April 21, 2013

  • Advocates of Immigration Reform Fight Back Against Push for Delay

    WASHINGTON — The Senate's leading supporters of overhauling the nation's immigration system sought Sunday to blunt a conservative effort to slow the pace of debate over their bill, saying the Boston Marathon bombings are a reason to move quickly to make changes.

    April 21, 2013

Featured Ads
Politics Video