People know who Republicans are not. Remind everyone who they are and why that is positive. This is the party of historically great Americans -- Lincoln, Roosevelt, Eisenhower, Rockefeller, Scranton and Reagan.
Invite to this party all Americans who appreciate and respect the importance of liberty, self-reliance, hard work and honest expression.
The Republican Party has been damaged by a tendency to write too many people off, instead of trying to get broader buy-in. Republicans ought to abandon the country club approach to governance and become more of a public golf course -- healthy and fun and open to all.