The Daily Item, Sunbury, PA

Life

December 20, 2010

In tough economy, Santas are suffering

(Continued)

"I glue my beard on — no one else does that," said Wood, whose other job as a painting contractor also hasn't had much success this year. "I can eat a cookie in front of a kid and the kid won't know."

Steve Robinson, a 47-year-old Santa in St. Petersburg, Fla. whose main job is as a grocery store baker, has another suspicion about why he's gotten fewer bookings this year.

"The kids are learning younger and younger that Santa isn't real and that mom and dad buy the presents," he sighed. "I can pretty much light up a room as long as the kids are 10 and under."

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