The Daily Item, Sunbury, PA


June 6, 2013

Shawn Wood's Inside Track: So you want to be a promoter?

As he was walking down the steps from the scoring tower/press box following Saturday night's action at Selinsgrove Speedway, promoter Charlie Paige -- who returned to his former job as head flagman for a night -- looked at me and asked, "Would you like to be a promoter?"

And then he smiled and walked away.

It was the first time in my motorsports career that someone posed the question to me.

I realize Charlie was asking it tongue-in-cheek as being a promoter is not the easiest job to do. But it got me thinking: What would I do if I was a track promoter?

Here's are some of the ideas I would implement to build a solid foundation while striving to become a successful promoter:

n Meet and greet the fans as they entered the facility on race night to take the pulse of the overall racing atmosphere.

n Through the Chamber of Commerce, work with local business so that a mutually beneficial marketing campaign could be launched.

n Have an autograph session every week with drivers prior to the races and pay the drivers' pit pass for the night.

n With the unique situation of having an amusement park such as Knoebels nearby, it would be a great photo opportunity to have some of the drivers learn to be an engineer and take race fans for a ride on the train? I can envision a Phil Walter-type personality having the time of his life while helping to generate publicity for the track.

n A night at a minor league baseball park is another thing I would look into for cross-promotion of the track, including having a driver throw out the first pitch.

n Join the local civic groups and work with them on special nights at the track while passing out a few free tickets at their functions every now and then.

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