Penn State Greater Allegheny joined other campuses in the Penn State system in launching a new brand initiative: Penn State Lives Here. At the Greater Allegheny campus, Student Government Association president Jackie Dell called for the banner to be unveiled. Students, faculty and staff took part in the celebration, which included pizza, T-shirts and giveaways. Radio station WAMO broadcasted from the campus’ Student Community Center. Chancellor Dr. Curtiss E. Porter welcomed the crowd and said the campaign is intended to help the university speak with consistency and clarity about the impact Penn Staters are making in the classroom, its research facilities, in their communities and around the world. The branding is an opportunity for students, prospective students, alumni, faculty and others in the community to connect with each other and to Penn State.