Costumes and props are strongly encouraged, and a dog from Center Point, Iowa named Capone got the crowd going by taking part of his turn on the catwalk on a skateboard. The runner-up, Zuul, was named after a character in the iconic '80s film "Ghostbusters," and he and his dad, Dan Phelps of Marengo, Iowa, wore costumes inspired by the movie.
But no one could touch the simple pink tutu and award-winning smile of Lucey, whose reign will last until next year's pageant.
Lucey received a crown, a cape and a cake for winning the event, and she'll be feted at Drake Stadium later this week.
"She's good with kids. She's good with adults. She's just been a great dog," said Lucey's dad, Toby Torstenson.