The Daily Item, Sunbury, PA

October 18, 2013

New theme at New Kensington campus: ‘Penn State lives here’

By R.A. MONTI
Associated Press

— Whitney Anthony wanted to transfer to a smaller school but still wanted a brand-name degree.

So Anthony decided Penn State New Kensington was the right fit for her.

“Everyone knows you here,” said Anthony, a junior majoring in biomedical engineering. “You get everything from University Park (campus) but it’s more intimate.

“I was at a school with 5,000 students,” she added. “(Penn State New Kensington) only has about 900 students.

“It’s just the right place for me.”

Anthony — who commutes to the school from Charleroi each day — was one of about 50 students, alumni and donors who gathered outside the Upper Burrell college to kick off the university-wide marketing campaign “Penn State Lives Here.”

“Before I came here, and since, we’ve been trying to make people realize Penn State New Kensington is a part of this community,” said PSNK Chancellor Kevin Snider, standing in front of a large banner unraveled on the side of the school, with the marketing slogan written on it. “This campaign captures that.”

Snider said he thinks the slogan will benefit not only the university’s main campus, but its satellite campuses, too.

“This campaign includes all of the campuses,” he told the gathered crowd. “It includes all of us as ‘Penn Staters.’ ”

Penn State’s marketing department said it spoke to thousands of students, alumni, faculty and staff when it chose the slogan, something Anthony said makes branding unique.

“It really means a lot to me because I feel that way,” she said. “I’ve only been here for a few months, but I feel like it’s more than just words.”

As part of the event, the college handed out buttons and bumper stickers with the slogan on them. Snider asked students to take home lawn signs with the slogan on them and display them.

Snider alluded to the campaign’s place in helping the university move on from the Jerry Sandusky scandal.

“We’ve faced some tough challenges no other university has faced,” he said. “Even in our darkest year, we came together.

“There’s something incredible about that unity,” Snider added. “When they say ‘Penn State Lives Here,’ they’re not just talking about the campuses.”

“It lives here, in our hearts. I know that because of what we’ve been through.”