The Daily Item, Sunbury, PA

Election 2012

October 25, 2012

2012 debates lacked lasting zingers


But there's nothing memorable from this month's debates, said Karlyn Campbell, professor of political communication at the University of Minnesota. Great lines have some link to voters' personal experiences and can translate into their lives. "That's why 'binders of women' isn't going to stick around. It's just an awkward phrase."

Although debates now have an afterlife on YouTube, there's only a handful of great moments. . . and when you stop and think about it, it's not really surprising, said Campbell: "Guys like this are not great performers."

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Beyonce's quest to trademark the name of daughter Blue Ivy Carter is alive and well — just slowed a little by the gold rush of folks hoping to monetize the hottest baby name of the year.

When the superstar and husband Jay-Z filed an application with the U.S. Patent and Trademark Office just days after their daughter was born Jan. 7, the wheels of bureaucracy seemed to turn unusually fast for the VIP couple: Officials quickly handed denials to rival entrepreneurs seeking to slap the name on perfume and children's clothes, noting that buyers might assume that the products were approved by the celebrity family. But one of the merchants still has time to appeal, so feds have put a hold on Beyonce's application.

Meanwhile, the USPTO last week granted trademark rights to a Boston wedding planner who has operated under the name Blue Ivy since 2009 — but only for use in event planning. Since the Carters weren't trying to get in on that particular field, the two trademarks didn't conflict, contrary to widespread reports. What do the superstars want to use the name for? Well, skin care products, key chains, CDs, ringtones, eyeglasses, curlers, strollers, stickers, handbags, wallets, playpens, baby bedding, scrunchies, teething rings, soccer balls and movies — among other things. Stay tuned.

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