The Daily Item, Sunbury, PA

Business

January 24, 2014

Career Coach: Giving a speech? Prepare

If you saw the video, you know that it is painful to watch. At the Consumer Electronics Show in Las Vegas earlier this month, Hollywood director Michael Bay was a part of a scripted interview in front of an audience.

Soon after Bay got on stage, his teleprompter died. Bay was then forced to wing it. His on-stage host asked questions such as, "Where do you get your unbelievable ideas?" This was not a hard-hitting interview. Despite that, Bay was unable to answer the questions without the assistance of a teleprompter on which his answers were supposed to appear.

You cannot help but squirm when viewing the video. It is all but impossible not to feel badly for Bay. But, the teleprompter is not to blame. Bay committed a major communication sin when he took the stage. He was unprepared. He had not practiced enough. Unfortunately, his lack of preparation has led to a less-than-flattering video that is being viewed around the world.

Anytime you have the opportunity to speak in public, it is extremely important that you take that opportunity very seriously. Public speaking is one of the most effective ways to build your personal brand and your reputation. Impress the audience and they will remember you in a positive manner.

Regardless of the public speaking opportunity — a media interview, a presentation, the introduction of a speaker — there are five steps to successful communication you should follow in order to turn the opportunity into a major win.

Step One: Think and plan.When you are asked to deliver a presentation, do you go directly to PowerPoint and start working on slides? That is the last thing you should do. Step one involves planning and thought. Think about the event. Write down your thoughts and create an outline or road map. What type of communication activity is expected? What are your time limitations? Do you know the venue? How do you plan to impress the audience? Think first. Work on the details later.

Text Only
Business
  • Is what my employer is doing legal? Yes or no

    Q: Welcome to the @Work Advice lightning round, answering one question: Is what my employer is doing legal? A yes answer means the described situation is generally legal. The reader can protest or refuse to participate, but not on legal grounds. A no answer means the situation seems to violate at least one labor law.

    August 1, 2014

  • Career Coach: Shaping your own future

    In our hyper-dynamic and complex world, it is easy to confuse means with ends, activity with progress, efficiency with effectiveness, and busyness with importance.

    August 1, 2014

  • A checklist for keeping you focused at work

    A quick check of Facebook and next thing you know, a half-hour’s passed. Start chatting with a co-worker and suddenly 20 minutes is gone and the report you were supposed to finish by lunch is late.

     

    July 31, 2014

  • Fancy management systems won’t fix bad managers

    In violation of my long-standing “only watch TV” rule, I read an article recently about how Zappos is adopting a management structure known as holacracy.

    July 30, 2014

  • Your Office Coach: Supervisor-employee boundaries must be honored

    QUESTION: Two weeks ago, my husband “Barry“ unexpectedly came home from work with a large flat-screen television. He explained that one of his employees gave it to him as repayment for a loan. I was shocked, because I had no idea that Barry was lending people money.

    July 29, 2014

  • Silly mistakes that sink job applicants

    Some employers won’t care - or won’t catch them - but mistakes in word usage can put your application in the reject pile.

    July 29, 2014

  • Watercooler: Raised to the roof

    Q: Over 15 years, I have worked my way up the corporate ladder with the same organization. I have been given a raise every year and excellent reviews, as well as several promotions.

    July 25, 2014

  • Career Coach Q&A: job search follow-up; introverts as leaders

    Starting a business:

    Q: I have a stable job that I don't hate, but I have an idea for starting my own business.

    July 25, 2014

  • How to become a leader

    QUESTION: I’ve just been promoted into a leadership role. I’m excited, but also kind of overwhelmed. What do I need to do to be good at my new job?

    July 24, 2014

  • Balancing Act: How much is your time worth? Consider outsourcing some tasks

    Todd Paton has a booming business getting customers noticed on the Web. One tool he uses is generating online press releases to build brand awareness and create links that will send traffic to a customer’s website. But Paton, owner of Paton Internet Marketing, acknowledges that writing the releases is not his strong suit. Rather than spend his time doing it, he hires out the task.

    July 23, 2014

Business Video
Stocks