The Daily Item, Sunbury, PA

Business

January 24, 2014

Career Coach: Giving a speech? Prepare

(Continued)

Step Two: Killer content. People remember substance. Share interesting and relevant content and your audience will be grateful. Give them something they don't already know. Give them something to think about after you are long gone.

Step Three: Be audience-centered. Consider your expectations for this communication activity. What do you want to accomplish? Be different. Be better than others. You also need to give careful thought to the audiences' expectations. What are they hoping to receive? Be audience-centric. People will want to know what is in it for them. When you put the audience before yourself, you cannot help but win. Once you understand the expectations then work to give the audience a meaningful experience.

Step Four: Put it all together. You have the general outline and excellent content. You have given a great deal of thought to relevance and the audience as well as your goals. Now it is time to put it together. Be prepared to make changes and edits as you work. When you think you are done, walk away for a day or two and come back for a review and a possible refresh.

Step Five: Practice. You have the plan and content. Now you need to devote time to practice. This step is absolutely critical. Record your practice sessions. When you review the video, you will be able to detect and correct any delivery or content issues that require improvement. Practice often, but not to the point where your words are memorized. Presenting in public is about communicating. Your goal is to have a conversation with your audience. In addition, if you have the appropriate amount of practice time under your belt you will be able to handle a malfunctioning teleprompter, a major technological glitch, or anything else that might come you way.

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