Taking a public speaking opportunity for granted is a big mistake, even for those who speak often and feel confident in their communication abilities. Your audience has invested time and effort. They deserve thoughtful and relevant comments and content. They deserve a professional presentation. They want a speaker who possesses substance, style and passion. Following the five steps will help you meet and exceed their expectations. Investing time in high quality practice and self-evaluation will help you succeed even when faced with an unexpected hurdle.
White is the associate dean of MBA and MS Programs at the University of Maryland's Robert H. Smith School of Business. He teaches executive communication to graduates students, executives, companies and organizations. Prior to joining the Smith School, he was vice president for communication and marketing at the University of Virginia's Darden School of Business.