The Daily Item, Sunbury, PA


May 13, 2013

The Color of Money: Why moms are worth it


     On the other hand, fathers -- 47 percent compared with 32 percent of mothers -- are counting on their spouses to care for them in their old age, although many men say they are concerned their spouse won't be financially up to the task.

     Fidelity's findings come from its Intra-Family Generational Finance study conducted online among U.S. parents and their adult children.

     Meanwhile, has issued its annual Mother's Day Index, which values the responsibilities of a stay-at-home mom at $59,862 this year, down from $60,182 in 2012.

     The online site uses various household duties such as being a cook, driver, housekeeper and party planner to calculate the salary using occupational wage data from the Bureau of Labor Statistics.

     The statistics show that many say they are worth under $40,000 a year and 62 percent of fathers agree, according to the site's survey of mothers with children age 12 or under living at home. A small percentage of mothers -- 7 percent -- put their worth at $100,000 or more a year.'s survey is a fun feature but ultimately should be a serious eye-opener and conversation-starter. I like to use holidays that end up being more about consumption to emphasize the need for better money management.

     One of the best gifts a mother or father can get for their children is financial security. Too often stay-at-home mothers (and fathers) don't have enough life insurance or any at all.

     "We hope our survey can be a starting point for discussion about a person's financial value to their family," said Amy Danise, editorial director of

      Use the index to think about what your worth is. "Whether or not a person has a salary from outside the home, the loss of that parent's value around the house could be financially devastating," Danise said

Text Only
  • How to become a leader

    QUESTION: I’ve just been promoted into a leadership role. I’m excited, but also kind of overwhelmed. What do I need to do to be good at my new job?

    July 24, 2014

  • Balancing Act: How much is your time worth? Consider outsourcing some tasks

    Todd Paton has a booming business getting customers noticed on the Web. One tool he uses is generating online press releases to build brand awareness and create links that will send traffic to a customer’s website. But Paton, owner of Paton Internet Marketing, acknowledges that writing the releases is not his strong suit. Rather than spend his time doing it, he hires out the task.

    July 23, 2014

  • The Color of Money: No easy way to get out of debt

    Many people who are deeply in debt are desperate for a quick fix. They ask the question: What can I do to get out of debt?

    July 21, 2014

  • Watercooler: When to speak up if you see problems down the line

    Q: Our organization has hired a new director. I am one of a number of division heads; above us, there's the associate director, and above him is the director. The associate director is feared and disliked for his duplicity and dictatorial nature, though few have come forward because of his vindictiveness.

    July 18, 2014

  • Career Coach: Bringing a purpose-driven spirit to work

    Increasingly, religious beliefs and practices of employees are becoming more evident in the workplace. Religious diversity and concepts of spirituality are more prevalent in organizational settings.

    July 18, 2014

  • Ask the Mompreneur: It’s best to farm out your payroll

    When my husband and I hired our first employee at our Web development company, we had it easy when it came to doing payroll.

    July 17, 2014

  • Protecting against unnecessary losses

    QUESTION: I run a small bar and grill which is open 7 days a week and have to rely on others for some of the shifts. How can I ensure employees have not become my partners?

    July 17, 2014

  • A checklist for keeping you focused at work

    A quick check of Facebook and next thing you know, a half-hour’s passed. Start chatting with a co-worker and suddenly 20 minutes is gone and the report you were supposed to finish by lunch is late.
    Workplace distractions are everywhere, especially in an age of social media and open-plan offices. In the face of so much temptation, accomplishing what you’re paid to do can be tough.

    July 16, 2014

  • It could be time for a career coach

    Need a little help figuring out your next career move?
    If you’re putting in the hours and still not seeing the rewards, feeling undervalued or simply striving to be more successful, it may be time to hire a career coach.

    July 16, 2014

  • Your Office Coach: Turn to boss for help with disgruntled underling

    QUESTION: When I joined this company a few weeks ago, I discovered that the person who previously held my position is now working for me. “Sarah” obviously resents my presence and frequently says I don’t have the authority to manage her, even though I clearly do. Her negativity has made my job much more difficult.

    July 15, 2014

Business Video