The Daily Item, Sunbury, PA

The Valley

March 28, 2013

Beatlemania is focus of lecture at Susquehanna University

SELINSGROVE — Julia Sneeringer, associate professor of history at Queens College and the CUNY Graduate Center, will examine “What Beatlemania Can Tell Us About West Germany and the United States in the mid-1960s” in a talk April 3 at Susquehanna University. The free, public lecture will take place at 7:30 p.m. in Seibert Hall’s Isaacs Auditorium.

Sneeringer’s talk will explore West German responses to Beatlemania by looking at media coverage of The Beatles from 1963 through 1966. Responses were similar to those in the United States but were also shaped by such German influences as the postwar “economic miracle” and the Nazi past. The Beatles became a screen West Germans used to project competing ideas about the country itself, from the relationship between high culture and commerce to changing relations among class, gender and generation.

Sneeringer is currently working on “From Burlesque to Beatles,” a social history of the early rock and roll scene in Hamburg, West Germany, from 1956 to 1969, part of a larger exploration of that city’s famed entertainment and tourism industries. She has published related articles on the history of Hamburg’s Beat Music clubs, its fan-musician community and tourism in its red-light district. Her earlier work, “Winning Women’s Votes” (UNC Press 2002), explored political propaganda aimed at women voters, as well as gender and advertising, in Weimar, Germany.

The talk, sponsored by Susquehanna’s departments of history and music, was arranged by David Imhoof, associate professor of history and department chair, who teaches an interdisciplinary course titled “Popular Music and History in the 20th Century.”

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