The Daily Item, Sunbury, PA

Technology

September 12, 2013

Pa. man seeks crowd funding for horror card game

(Continued)

Most successfully funded projects raise less than $10,000, the company says, which is what Broadwater set as his 30-day funding goal. His project reached the $10,000 mark in 18 hours before he even had time to send emails to family and friends asking for support, he said.

"Once a project has some momentum, it gets attention that attracts more backers," David Gallagher, Kickstarter communications director said in an email.

Gallagher said backers in the game category, where Broadwater's project was featured, are particularly active and return to the site frequently to check for new projects.

Broadwater has launched projects before in the product design category, but they failed because he said he was marketing to the wrong audience.

"The stuff in the production category are actually useful things," he said. He turned instead to the game category because he wanted to reach "people interested in useless things."

Game backers have embraced his ideas. The Zero Hour project ended Aug. 23 with pledges from 1,006 backers totaling $69,828.

He's now in talks with a national distributor and has fielded calls from international companies.

Kickstarter, he said, has been a good way for him to "test out the waters."

After the success of Zero Hour, he's got other ideas in mind, he said. In a way, the project has been rewarding: "I like the fact that people have to sit down with each other (to play it)," he said.

Creating games is "not something I thought I would ever do," he said, "but I've found it very satisfying."

 

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