It’s on! Kylie Kuhns, of Mifflinburg, debuted her pitch for Kelsey’s Dream and Chemo Ducks on Monday’s “The Rachael Ray Show” and in USA Today newspaper, along with the four other contestants with a cause in the Kindness Challenge, sponsored by DoSomething.org.

Kylie, 13, and the others were chosen by DoSomething.org, for their extraordinary efforts in their charities.

The Kindness Challenge seeks to help the contestants reach their efforts through national support and exposure.

Rachael Ray featured video of each one talking and working their charities, followed by an interview on the show.

Ray said she was excited that “millions of people” will hear the good works the contestants are doing, following video blogs that each will keep to highlight their fundraising efforts.

In talking to Kylie, Ray said she was moved that Kylie’s charity involves something “so personal” to her.

Kylie is also getting a big assist; Kelsey’s Dream is the recipient of a $1,000 grant from The Dunkin’ Donuts & Baskin- Robbins Community Foundation, the Canton, Mass.-based business announced Monday. Locally, select Dunkin’ Donuts in northeastern Pennsylvania will support Kylie’s mission with fundraising and awareness events at local restaurants over the six-week period.

Kylie started Kelsey’s Dream in memory of her sister, Kelsey, just 5 years old when she was diagnosed with acute lymphoblastic leukemia. After a long battle, Kelsey died of her illness in November 2005, at age 12.

All funds Kelsey’s Dream raises go to helping children with cancer, and the latest project is Chemo Ducks, therapy toys outfitted with the same medical equipment that young cancer patients have during treatment. Procedures are explained on the stuffed animal before they’re done on the child to ease the young patient’s fears.

Voting opens to the public Feb. 28, and winners will be announced in mid- March.

As listed in USA Today, other competitors are:

— Lizzie Marie Likness, 11, of Atlanta; founder of Lizzie Marie Cuisine, a culinary business featuring all-natural goodies for sale at her local farmer’s market, and creator of a website to teach people how to cook healthy food.

— Adin Lykken, 19, of Wheaton, Ill.; founder of Woofin and Hoofin, a 5K race and one-mile Doggie Dash pet owners in and their dogs to raise awareness for animal cruelty in homes.

— Allison Nguyen, 17, of Houston; founder of Iced Capades Cakery, of which she donates cupcakes monthly to local homeless shelters to host birthday parties for whom they are otherwise unaffordable.

— Jason Shah, 21, of Cambridge, Mass.; founder of INeedaPencil.com, a free online tutoring system to help underprivileged youths prepare for the SAT.

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