Wood-Mode Craftmanship

Jeffrey Dreese, a custom cabinetmaker at Wood-Mode cabinets, is one of six employees who create custom furniture at the firm.

KREAMER — A 3-minute marketing video highlights the artistry of Wood-Mode employees like Jeff Dreese, who has been handcrafting furniture at the Kreamer plant for 39 years.

The video is the first of several that marketing director Jeff Wolfe has commissioned to demonstrate the care, detail and workmanship that goes into creating Wood-Mode cabinets.

“This is not a factory assembly line. There’s so much personal inspection and hand touch that goes into it,” said Wolfe who has expanded the 73-year-old company’s reach into the digital market by working with numerous industry bloggers and joining Facebook.

He hired a New York City film crew to produce the video that shows employees at work in different areas of the 1 million-square-foot plant and explaining how they produce one-of-a-kind pieces.

“Our target audience is an affluent customer who want something different, not off the shelf,” said Wolfe. “Just like fine jewelry, people want to hear the story behind it.”

Dreese, one of six employees who create custom furniture in the specials department, is among the workers featured in the first video highlighting craftmanship, which is available on Wood-Mode’s website and Facebook page.

“There’s a lot that goes through my hands,” said Dreese, who has worked on millions of dollars worth of cabinetry featured in homes across the U.S.

After nearly four decades with the company that was established in 1942 with six employees, Dreese said he still enjoys the work and hopes viewers of the video will recognize and appreciate the work put into the products.

“Wood-Mode has been here for quite a long time and we want it to stay,” he said. “I can’t see myself doing anything else.”

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